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Delaware North Consumer Insights Analyst in Buffalo, New York

The Opportunity

Delaware North is hiring for a Consumer Insights Analyst, internally referred to as a Guest Insights Analyst, to join the team based out of our global headquarters in Buffalo, New York. As a Guest Insights Analyst, you will use data and analysis across Delaware North to drive and execute revenue generating projects. You will produce detailed guest insights to support long term strategic planning efforts across the business.


  • Create strategic guest insights plans to drive business results that meet and exceed company goals.

  • Analyze and create reports on research studies to understand core client and guest needs and proactively create action plans to respond strategically to these opportunities.

  • Partner with leadership on implications from research results that will drive business strength and revenue.

  • Innovate in relation to the analysis of business to uncover key insights that drive revenue generation at the account level.

  • Assist in the creation and rollout of value-added programs, platforms, initiatives, and processes to enhance and build relationship management tools.

  • Work collaboratively with other sales and marketing leaders in sharing and utilizing best practices, systems, and processes leveraging resources where appropriate.


  • Bachelor’s Degree in Business, Data, Analytics, or related field required.

  • 4 years in a sales, marketing, or financial analyst role using data, analytics, and insights in a high volume, fast paced environment.

  • Ability to develop consumer and business insights from large and disparate sets of primary and secondary sources of data.

  • Knowledge of visualization tools such as Tableau or PowerBI. SQL query skills.

  • Technical expertise regarding data models, data mining, and machine learning techniques.

Who We Are

At Delaware North, you’ll love where you work, who you work with, and how your day unfolds. Whether it’s in sporting venues, casinos, airports, national parks, iconic hotels, or premier restaurants, there’s no telling where your career can ultimately take you. We empower you to do great work in a company with 100 years of success, stability and growth. If you have drive and enjoy the thrill of making things happen - share our vision and grow with us.

Delaware North Companies, Incorporated and its subsidiaries consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, sexual orientation, or any other legally protected status. Delaware North is an equal opportunity employer.